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NEW DELHI: India’s direct selling industry registered an over 12% growth, with its turnover crossing Rs 21,000 crore in 2022–23, according to an annual survey by the Indian Direct Selling Association (IDSA) released here on Wednesday.
Wellness and nutraceutical products remained the preferred segment, accounting for 73.5% and cosmetics & personal care 11.3% of the gross turnover. The industry recorded an 8.3% CAGR over four years, with the number of active direct sellers reaching around 86 lakh in 2022-23 from 84 lakh in 2021–22, the survey says. Amway, Oriflame, Avon and Modicare are some of the major players.
The gross industry turnover stood at Rs 21,282 crore in 2022–23. According to the survey, there has been a comprehensive improvement in all areas of direct selling industry. Total sales have increased by Rs 2,252 crore compared to the year 2021-22 which was partially marred by the pandemic.
Wellness and nutraceutical products remained the preferred segment, accounting for 73.5% and cosmetics & personal care 11.3% of the gross turnover. The industry recorded an 8.3% CAGR over four years, with the number of active direct sellers reaching around 86 lakh in 2022-23 from 84 lakh in 2021–22, the survey says. Amway, Oriflame, Avon and Modicare are some of the major players.
The gross industry turnover stood at Rs 21,282 crore in 2022–23. According to the survey, there has been a comprehensive improvement in all areas of direct selling industry. Total sales have increased by Rs 2,252 crore compared to the year 2021-22 which was partially marred by the pandemic.
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